A brief foray into AdWords
Part of the appeal of the whole “let me start a website and try to monetize it” thing is getting a look behind the scene at how these financial mechanisms of the Internet work. My life has exposed my quite a lot to the technical mechanisms of the Internet, but I only vaguely knew that “advertising is big business.”
So, having declared the Dynamic-EFL.com website to be officially finished (I now have a list of changes I want to make, so … whatever), I rationalized it was time to try and get some users who I don’t know.
I opened an account with Google’s AdWords.
The process of opening the account was painless, and making the ad was just like the YouTube tutorials I watched. However, it wasn’t easy because I tend to be a long-form writer, not the kind of guy who gets things said in six words. (Have you noticed that about me?)
Still, I got the add made, I was happy. This is how it looked:
(Fun fact: having that inline here still makes some part of my brain crazy, as I can feel myself trying not to read it.)
Advertising is expensive
I tried searches with the keywords I decided to market against. There were no ads shown to me (thinking my adblocking software might be the reason, it tried it in incognito mode and Firefox), it seemed reasonable to think that I wasn’t competing against many people in Google’s complex ad-auctioning system.
I set the price to €6/day for three days. It seemed like money I could afford, and it was hard to know what to expect.
You can see how things went. Two dollars per click seems like a lot of money. Especially considering, when it was finished, I checked and there were no new user accounts, meaning people came, looked, and were not interested.
What I think I’ve learned
So, what have I learned? Well, I re-examined the landing page and have decided that it needs to be polished. I’d like it to reflect me as a person doing a thing more than looking like some impersonal internet software. After all, I’m a likable guy, right?
Further, I think it needs to more quickly move into the information of what can this site do for you? Because, humility aside, I think I have a compelling argument for the site being really useful.
My mistake, I think, was that, although I know I need the opinions of people who don’t know me, I didn’t put myself in the headspace of someone coming to the site.
The next campaign
I don’t know when it will be. I mean, I have some work to get done, some behind-the-scenes things I’m still working on (I’d like to be able to add resources, outside the worksheet creation process) and I still teach English more or less full time.
Still, when I come back to this, I’m going to target all of Germany, rather than my region, and use more limited keywords, rationalizing that people who come to the site looking for EFL vocab worksheets are more likely to be interested in what I have to offer than people who want EFL grammar worksheets (which my site does not create).
I’ll keep you posted.