The situation now
It’s not that long ago that I started making a plan to introduce my classroom vocab manager and worksheet generator to the world of teaching. And, I’m starting to see success. Both of the websites that I established are starting to show traffic every day.
What’s more, I can see that people are clicking through to Dynamic-EFL.com. That’s exactly what I wanted.
But very few of those people are signing up for a free trial. And, so far, none of the ones who have clicked through have made a worksheet with it.
It makes me think.
I have two thoughts on the whole thing.
Maybe I need to explain it better
I worry that I don’t sufficiently explain what the software does. Or, perhaps, that I over-explain it. After all, I already totally get what the software does and why it’s amazing.
Perhaps more images and fewer big blocks of text? Perhaps a better video walkthrough?
There’s a lot I could do to make it better, but, it’s a whole extra challenge.
Maybe it’s a numbers game
I’ve probably had about a hundred strangers look at the site since I started really trying. That’s not a lot of people. Ideally, it will be more and more with time, as the whole strategy of sharing static resources to attract teachers pays out.
But, maybe I just need to accept that I need to get x number of eyeballs on the site for each person that’s going to sign up. And maybe I have to accept that it’s going to be y number of people who are willing to sign up for each person who invests the time to really understand what it does.
Most likely, it’s both
I mean, I probably could make it more clear what people do. (And maybe break the explanation out across several pages, so that Google Analytics will be more of a help seeing what people are interested in)
And it’s probably the case that great explanations and onboarding can only reduce the values of x and y from (from the numbers game section), not turn every visitor into a conversion.
The plan for the near future
Believe it or not, my plan is to not do much. Sure, I might re-work the landing page(s). But, I think I’m at a point where I need to trust that some people are going to like the service. I’ve recommended it to colleagues (who promise to have a look when they have time) and I’m spreading the word on LinkedIn.
Now that I’m getting excited about the Fantasy Pilgrimage idea, I’d like to start directing my creative coding energy in that direction. So, until I have a handful of users who are willing to provide feedback so that I’m not longer just guessing at things, I don’t plan to mess around with the code of the worksheet generator very much. (Though I may make it possible to create and distribute ‘coupon codes’ that extend the free trial, in order to create a sense of urgency for the people who use the site.)
Until then, I think it’s time to let the site try to prove its own worth.